KAPALUA – The promotions call it “Golf’s Opening Drive.”

That’s the case one more time for the Hyundai Tournament of Champions, which begins today, though changes to the PGA Tour schedule will make the label unusable after the 15th version of the event at the Kapalua Plantation Course concludes.

Hyundai officials say they love the venue and tournament, but have yet to sign an extension to their current three-year deal, which ends with the final putt Monday.